KT Connections Blog

KT Connections has been serving the Rapid City area since 1997, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

4 Ways to Keep Yourself Safe on Social Media

4 Ways to Keep Yourself Safe on Social Media

It’s a well-known fact that successful businesses and influencers in any chosen industry utilize social media to an extent, whether it’s Facebook, Twitter, LinkedIn, Tik Tok, Instagram, or otherwise. All that said, however, in this connected world, one has to be aware of how this connection can influence cybersecurity. What are some ways you can keep yourself safe while using social media for either your business or your personal brand?

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Why Online Speech Isn’t (Usually) a Free Speech Issue

Why Online Speech Isn’t (Usually) a Free Speech Issue

It is undeniable that technology has become ingrained into our workplaces, and perhaps even more so into our daily lives—particularly considering the events of the past few years. This is likely why it is so surprising when a large tech company bans a user for some activity on their platform.

With all that is happening today, this surprise has largely turned into outrage over whether or not these companies can really ban people over what they share on the platform. Let’s go over the situation to try and glean from it some answers.

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Tip of the Week: How to Make Social Media a Little Less Political

Tip of the Week: How to Make Social Media a Little Less Political

Social media platforms have proven their worth as a communication tool and advertising platform… something that many political campaigns are embracing with an election looming. As a result, many people have found their feeds cluttered with campaign ads. The thing is, the ads aren’t always welcomed on a platform that many use to keep up with friends and family—even less so if the content doesn’t align to their political views.

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The Value Social Media Has for Your Business Today

The Value Social Media Has for Your Business Today

With so many businesses experiencing drastic changes with continued social distancing recommendations and suspended operations, it is important that one of the most critical groups associated with any business remains in the loop: its clients and customers. Therefore, it makes sense to do so using a tool that is readily available (and that most people use): social media.

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Social Media Scams and Everything You Should Know

Social Media Scams and Everything You Should Know

Social media has overtaken both the professional and personal aspects of online communication and connection, and while it might provide a considerable boon for both, it increases the odds of being contacted by scams and other malicious attempts. The best way to make sure you don’t fall prey to a scam is to remain vigilant. Today we’ll discuss the various scams that are created for use with social media.

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How to Successfully Manage Your Reputation

How to Successfully Manage Your Reputation

In the business world, it’s easy to step on someone’s toes without realizing it until it’s too late. Nowhere is this more true than with anyone you provide goods or services. Managing your online reputation is especially important, as anyone could get on their social media accounts and slander your organization or write up a bad review of their experiences. We’ll show you how to mitigate the damage done.

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Tip of the Week: How to Block Annoyances from Facebook

Tip of the Week: How to Block Annoyances from Facebook

Facebook is a great tool to connect with people in both your personal and professional life, but having a business page on Facebook can attract a lot of attention--and it’s not necessarily wanted in certain cases. For example, what if someone started slinging expletives at your page without your consent? This doesn’t just hurt your feelings; it makes you look bad. This week’s tip is dedicated to blocking unwanted content on your Facebook page.

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Social Media Pros and Cons

Social Media Pros and Cons

Benefits
If a business owner was to sit and consider the beneficial characteristics of social media for their business it wouldn’t take long to ascertain that the main draw of the technology is that the people that buy the product or service (or would buy it) are on social media. No matter what type of advertising the organization has done up until now, having access to the people that would be interested in the offerings is a massive win. With over 50 percent of adults actively using multiple social media sites, any business has an opportunity to access their customer’s attention, a revelation for the modern business.

Another benefit for the use of social media is the nature of social media itself. Being able to understand what people like/dislike, products they will/won’t buy, and services they will/won’t subscribe to can help an organization alter their offerings to make them more attractive; or, at the very least, give marketers a strategy about how to go about presenting their offerings on social media.

Finally, while social media is free, per say, businesses that use it typically pay to advertise or promote the content they share. It gives any business the ability to target their marketing investments to touch the people that would most likely be interested in a product or service. This provides a litany of benefits including:

  • Knowledge about customers/prospects
  • Interaction with customers/prospects
  • Increased traffic to a company website or store
  • Increased sales leads (and therefore increased sales)
  • Promotion of a business’ authority
  • Promotion of a business’ willingness to help others
  • And many more

While this technology is largely divisive for individual, for the modern business using its benefits only serves to benefit the entire business.

Detriments
The use of social media is not all good for a business, however. While it does give the business a platform to interact with customers, customers are still people and some of them will frustrate marketers. What’s worse is that since social media is constantly evolving, it is not always easy to ascertain whether or not the practices in use are working until they do.

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A Look at Facebook’s Ongoing Data Troubles

A Look at Facebook’s Ongoing Data Troubles

Facebook has had a lot of pressure on it over the past few years. After taking the company public in 2012, the world’s most popular social network went on to make several high-profile acquisitions (Oculus, Instagram, etc.) to solidify their position in the market. As a result the company has a lot of responsibility to protect the immense amount of data that it takes in. This has opened up the tech giant to be heavily maligned in the media over the past year.

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Social Media and Professional Standards

Social Media and Accountability

Recently we’ve seen figures, public and private, lose their jobs and sometimes even their careers over things they’ve posted not only in the present but the past on social media. While public figures may have the resources to put up a fight, those in the private arena often don’t, and so the double-edged sword of attention can be particularly sharp. Once average people attract the all-seeing eye, never forgetting and unforgiving memory of the Internet, they find the weight of public opinion brought down upon them; with all the consequences - positive and negative - such attention may bring.

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Technology Basics: Social Media

Technology Basics: Social Media

Social media is a big part of just about anyone’s online presence nowadays, whether it’s a personal profile or a business page filled with contact information. While the various uses for social media will differ depending on who’s actually using it, it’s not stretching the imagination to think of social media as an extension of either oneself or one’s business. With this, however, comes a need to understand the security ramifications of its reckless use, as well as how it can influence your organization’s reputation.

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The CLOUD Act Explained

The CLOUD Act Explained

Another eleventh-hour spending bill passed through the U.S. Congress and was signed into law on March 23, 2018. This time, however, there was a certain earmark that may work to erode individual privacy protection around the globe. The new law, called the Clarifying Lawful Overseas Use of Data (or CLOUD) Act, amends the Stored Communications Act of 1986 and gives unelected American officials extensive powers over global digital privacy rights.

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Is Social Media a Problem in Your Office?

Is Social Media a Problem in Your Office?

Social media is so popular that it feels like almost everybody uses it. If you’ve ever thought this, then a new study by communications agency We Are Flint confirms this suspicion. While there are several benefits to having more people connected via social media, the popularity of the technology can make it challenging to keep your employees on task.

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Could You Go 99 Days Without Social Media?

b2ap3_thumbnail_lifi_400.jpgEmployees who are addicted to social media is a problem for modern businesses. Despite the professional networking benefits of social media, it can be a major distraction and time-waster. Before you lock down all social media websites on your network, you should first try to understand why humans have such a hard time leaving social media alone.

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3 Favorite Technologies Politicians Use to Connect With Voters

b2ap3_thumbnail_campaign_it_400.jpgTechnology is everywhere. Coincidentally, that is exactly where every political candidate wants to be. With the 24/7 news cycle and social media leading the charge, technology has become one of the most important aspects of election season. The lead-up to any election is a tense time for the candidates, and for their supporters. With public arguments being had about different philosophies, ideologies, and platforms, it’s important to understand how today’s candidates handle technology while on the campaign trail.

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Tip of the Week: Find Success By Building a Professional Network On Facebook

b2ap3_thumbnail_facebook_networking_for_your_business_400.jpgIt’s a known fact that social media is a great asset for the modern business owner to leverage, but you wouldn’t believe how often it’s misconstrued as a waste of time. In fact, social media outlets like Facebook, Twitter, LinkedIn, and even YouTube, are so commonplace nowadays in the business world that your organization could fall behind others that properly utilize them. Facebook, in particular, is a powerful tool that can be used for online networking purposes.

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