Tough Enough to Wear Pink

Tough Enough to Wear Pink

Tough Enough to Wear Pink is a national campaign intended to support breast cancer awareness and the efforts to find a cure, as well as promoting early detection of the disease. Since 2004, rodeos and western events in the United States and Canada have taken the time to ask - are you Tough Enough to Wear Pink?

Started in 2004 by survivor Terry Wheatley, whose early detection had granted her own treatment success, TETWP has since raised over $32 million for breast cancer charities by dressing rodeo competitors - a symbol of rugged machismo - in pink shirts.

Their next local event is Rodeo Rapid City, where they will appear on February 6th.

KT Connections is proud to be one of Monument Health Foundation’s partners in supporting these efforts, and urge all of our followers to support this good cause. Find out more about this cause and how you can chip in by visiting

We know we are, so the question remains, are you Tough Enough to Wear Pink?

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